My 5 Simple Rules for Running Your New Business in a Moral Way
Sep 18, 2026
The picture of me above is when I was 24 and just about to open my first business.
I've been in business now for 32 years consecutively. Never bounced a cheque, never ran out of money, always had enough money to make sure my loved ones were protected and cared for. To get to this position, I first had to deal with the most common mind control program in our society, which is known as poverty programming.
If people don't know what poverty programming is, there's a good video below that explains it well.
Poverty programming is a mind control application, which makes people act out a certain "negative" financial blueprint, for the entire lives, unless they interfere with it.
I know quite a bit about mind control. I've spoken on the subject at the US Senate and at the Romanian, Japanese and European Parliaments. I've also spoken at CPAC Washington DC, in a breakout room, while some of the biggest names in politics were mind controlling thousands of people, in a much bigger room next door. I've been interviewed over 500 times on the subject and produced the mind control documentary PLANET MIND CONTROL, which you can watch for free by clicking here.
Poverty based mind control conditions people to think that having financial abundance is evil, dirty and unbecoming. It also programs people to believe that struggling financially makes a person more noble, clean and moral.
Money doesn't buy anyone happiness but neither does poverty. Poverty programming is explained in a good video below, if you want to investigate the subject a bit more for yourself.
No one has to live cheque to cheque. We can choose how much financial wiggle room we get in life. We decide. We're in the driver's seat. Poverty programming doesn't have to limit us anymore.
Running a business isn't immoral, unless you're already an immoral person. Money is like a magnifying glass. It makes you more of who you already are. If you're a nice caring person, who genuinely wants to help humanity.......having money will make you more of that. If you have some personality flaws hiding just under the water line, having money will bring those flaws to the surface as well...and magnify them.
Becoming an entrepreneur, even by first starting a small side hustle business, is a great way to learn some of the most valuable lessons in life.......especially about morality, ethics and the fair use of the power wealth can wield.
My 5 rules for running a moral business are as follows........
1. How you handle and use money in the world, will reflect how you handle and use yourself in the world. This is why health is always the foundational pillar of my business operations. I know that sounds odd but the more moral you treat yourself (your body and mind) the more moral you'll run your business. The way we do one thing is the way we do everything.
2. You first dedicate to service and the betterment of others. After you do that, no overly complex business plans are required for financial success. If you take care of the world, the world will take care of you.
3. Although you can indeed service a few people and still stay close to being broke, the goal is to help as many people in the world as possible. If you believe in your message and your ability to heal the world (in one particular area), you'll always need some "profit", in order to keep getting your valuable work out there and to spread your valuable message. It doesn't matter how good you are at what you do or how valuable your message (or service) is...... if no one knows anything about you. Getting the right people to hear your message will cost money. This is why "breaking even" in a business (working without profit and constantly struggling) doesn't serve the world.....because you can't expand to reach everyone who needs your particular brand of help. This is why a profitable business is the only way to keep healing the world.
4. Make sure you always give your clients the opportunity to learn from you personally. Also make sure the people you're serving can reach you (or one of your team) almost instantly. If your clients have questions or any issues arise, you need to be there for them. In order to run a successful business, you or one of your team need to be reachable, in an old-fashioned way. Real human contact is what other humans expect and deserve. Successful business is about service, respect and human connection.
5. Under promise and over deliver. It's that simple. Always give more than what was promised. Always give more than what your clients expect. Deliver value well above the price being charged. This way, everyone is content with the reciprocal transaction of energy. Money is energy. Make sure the client providing you their energy (in the form of money) is thrilled with the energy (in the form of service) that they get in return.
I do think everyone needs to get into business for themselves. Getting into business and learning the ropes, helps provide the financial cushion needed in today's world. We need more people getting into business. We need more people helping their fellow man and woman succeed and smile more in life. Everyone is good at something. Everyone has something of value to offer. Sometimes they just need a good businessperson (with lots of business experience) to help them pick out what that "something" is.
If you're looking to start a business, this would be a very good time to do it. My program for getting moving in business starts Oct 24th. It's a complete program from A-Z. Click here to learn more. If you want to talk to us one-on-one or just email, we provide both options. Email us at info@jchristoff.com. You can just ask your question or request we arrange a one-on-one ZOOM chat with you. I can't wait to see you on opening day. Click here to learn more.
